Content is king

January 14, 2009

Here are two great articles about content.

1.The Discipline of Content Strategy

2. Content-tious Strategy

Both articles are from “A-List-Apart”.

If you manage a site you know the key is to budget and plan to create/capture content that is useful and usable for the user. So often we cut corners by using the copy from last years brochure. But ask yourself if the “content” is still relative to the online experience. Most likely the answer is no. Screen experiences require their own mannerisms, etc.

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